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Sarah Lunsford's Experience:
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Marketing Specialist at Ovations Food Services, LP
January 2013 - August 2014Evaluating Request for Proposals (RFPs) to determine proposal content, and generating creative, new materials to support the Ovations brand. *Developed creative proposals for several clients, venues, and events including the Oakland Athletics, Bottle Rock Music Festival, Prudential Center, Royal Ontario Museum, Live Nation Entertainment, Chicago Cubs Spring Training, Wake Forest University, and the Albuquerque International Balloon Fiesta. CRM database implementation and maintenance. *Streamlined prospect and client database allowing the business development team to forecast revenues and gather information faster and more efficiently. Social Media content creation, placement, and analytics. *Created and implemented a comprehensive Social Media plan that has resulted in significant reach both internally and in our B2B market. *Assisted venues with B2C Social Media best practices and implementation plans.
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Graduate Student - Master of Science, Marketing at The University of Tampa
August 2010 - December 2012Focus on strategic planning and brand development.
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eCRM Strategist & Social Media Coordinator at TradeWinds Island Resorts
April 2008 - December 2009Spearheaded the resort’s current social media strategy. *Increased online presence with the addition of hundreds of followers across several platforms in less than one year. Paradise Club Rewards Program Innovations. *Significantly increased guest loyalty by improving the program’s website, terms, and perceived value. Monitored the online presence of the resort. *The TradeWinds’ online reputation increased steadily from an average rating of 3.2 across several UGC platforms, to an average of 3.75 over a 1-year period. Created content for eNewsletters, resort website, marketing materials, and social media platforms. *Opt-ins rose by approximately 25% after I began creating content and scheduling mailings.
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Marketing Coordinator at Raymond James Financial
January 2006 - February 2008Managed multiple simultaneous projects through all facets of creative development including directing creative resources to develop concept through copy and design. Coordinated all aspects of client appreciation and prospecting events. *Increased marketing ROI by procuring reliable, cost-efficient vendors and locations, and using information gathered from CRM to appeal to a greater number of clients and prospects. Ensured regulatory compliance for all campaigns and analyzed the measurable impact of these efforts.